IT'S LIT

Ad Layout / Illustration

 

This is a fictional ad campaign for the Toronto Public Library.

Problem : In the last few years the Toronto Public Library has seen a decline in youth participation. They wanted to create ads to draw the attention of a younger generation.

Solution : Through word play and bright illustration, its purpose is to remind young people that the library is a great community and that reading is lit

Books can truly take you on an adventure above the clouds! 

 
 
 
its lit - big yellow billboard design.png
its lit billboard - small.png
its lit circles.png
its lit ad subway - small.png
its lit newspaper - small.png
white spacer for its lit page.png
orange and tellow its lits poster.png
white spacer for its lit page.png
pink and green its lit posters.png