Drink Tea. Make Change.
This is a fictional collaboration of three organizations, New Circles Community Services, WWF (World Wildlife Fund) and The North American Plant Protection Organization (NAPPO). They joined together to create a line of tea products that make it easier for people to help change the world. All three organizations focus on different issues and hope their joint efforts will bring more awareness to the many problems facing humans, plants and animals today.
Problem: To create a product that is a household staple so people don’t feel forced or guilted into buying something they don’t want or use.
Solution: With the use of bold type, the tea line clearly demonstrates where the consumer’s money is going and who they are supporting. The illustrations help identify the focus of each organization as well as the kind of tea.